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| ✨The Lines Between Beauty, Wellness, & Longevity Are Blurring✨
And as clinicians in the business of wellness, aesthetics, women's health, and more, we need to pay attention to the trends as they are evolving before our eyes.
What does this mean for you as a current or aspiring practice owner?
It means how can you solve niche problems for a specific audience looking to become healthier, look better, and live longer.
And then compound on that service with what lights you up and what the consumer wants, from red light therapy to cold plunge to fitness.
When it comes to clinician business ownership and creativity, the sky truly is the limit. And we are here for it.
Due to the recent boom and demand for boutique practice startup, we have had an uptick in applications for The Advanced Practice Business Academy. So we have made a big change!
We have grown our team of mentors and are accepting rolling enrollment to our program so we don't have to turn anyone away or make you wait if you're ready.
If you are ready to jump in to entrepreneurship, or at an inflection point in your practice that you are ready to grow and take it to the next level in our exclusive community, check us out here.
Keep building and keep growing. There has never been a better time to be a clinician in wellness and aesthetics👩🏻⚕️
Carmen
As always, we welcome your feedback and input so if there is something you would like to see more of, speak up📣
Join our community and share what's on your mind. |
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| Hair Health & Longevity Is The Next Frontier
New advancements in hair care are focusing on combating the signs of aging in hair. Products like Virtue Labs' Alpha Keratin 60ku and Arey's "Not Today, Grey" supplement target hair health at the follicle level, addressing issues such as dryness, thinning, and graying. These innovations help maintain hair's health and appearance, providing private practitioners with modern solutions to offer their clients looking to preserve their hair's vitality as they age. Are you offering hair restoration and overall health optimization? This may be a niche area you need to tap into. "Essentially anything connected to causing inflammation—can also impact how your hair ages." Read more about it here. No reason we can't as practitioners add hair products to our retail lineup in our practices, or in the least, get an affiliate code to get paid for the recommendation. |
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| Hair Health & Longevity Is The Next Frontier
New advancements in hair care are focusing on combating the signs of aging in hair. Products like Virtue Labs' Alpha Keratin 60ku and Arey's "Not Today, Grey" supplement target hair health at the follicle level, addressing issues such as dryness, thinning, and graying. These innovations help maintain hair's health and appearance, providing private practitioners with modern solutions to offer their clients looking to preserve their hair's vitality as they age. Are you offering hair restoration and overall health optimization? This may be a niche area you need to tap into. "Essentially anything connected to causing inflammation—can also impact how your hair ages." Read more about it here. No reason we can't as practitioners add hair products to our retail lineup in our practices, or in the least, get an affiliate code to get paid for the recommendation. |
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A Whole Day Just For Forest Bathing
👉🏻We have a Global Wellness Day! Surprise...it's June 8th! Great way to engage your audience in how you're celebrating wellness on this designated day!
#MagentaNature is the heart of Global Wellness Day 2024. It revolves around the central idea of reconnecting with nature. This is something we should be encouraging everyone in our circles to do. Learn more about it and join the movement here.
Evolving Workplace Wellness
👉🏻The shift towards holistic wellness programs in workplaces presents an opportunity for private practitioners to offer tailored corporate wellness packages. These can include mental, emotional, and social well-being components, enhancing employee health and engagement while expanding the practitioner’s client base. This can be an excellent way to grow your practice.
Use this Chat GPT prompt to craft an outreach letter: I am a practitioner that owns a private cash based practice and i want to create wellness programs for small corporations to improve metabolic health through education and motivation. Please give me a template for an outreach letter to pitch my services.
👉🏻HOT TAKE:
The next frontier in metabolic health is precision nutrition. This is the first study that has shown improvements in cardiometabolic health after modulation of dietary macronutrient composition because they are dependent on tissue-specific Insulin Resistance phenotype. In other words, the macronutrient ratio that works for one person, may not work as well for the next in reversing metabolic syndrome depending on whether the IR is more prevalent in the liver or peripheral tissues🤯
Over half of consumers using aesthetic and wellness services will remain brand loyal
👉🏻What does this mean for business owners? It means your brand matters; your position in the market, your why, your client experience, and what you represent. Brand loyalty doesn't come from products and discount prices. Do not be afraid to let people know what your business is all about.
On the flipside, what does this mean for new practice owners just coming into market? A new client only comes from one of two places: they are new to your services altogether or you are attracting them from another practice. So if you're slow to grow, don't get discouraged! It takes time to grow brand loyalty. Focus on that as much as you are focused on getting new clients and the impact will compound. Want to dive in even more on consumer insights to understand your business? See this recent McKinsey report.
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| ✨New feature: Community Spotlight!
Meet Meghan, the founder of Hera Health in San Angelo, TX
The founder and driving force behind Hera Health is a dedicated Women's Health & Aesthetic Nurse Practitioner. With nearly a decade of experience in the healthcare sector, she has accumulated a wealth of knowledge across various fields, including emergency services, psychiatric care, rural health, cardiac medicine, rehabilitation services, and primary care.
Her journey in healthcare revealed a significant gap in foundational care for women. She observed that women often were not taken seriously, were under-heard, and were neglected by modern medicine. This motivated her to focus on women's health and aesthetics, aiming to address and rectify these disparities. Her mission is to ensure that women receive the comprehensive and respectful care they deserve.
Meghan is also a fantastic content creator and has built an incredible brand. She is not afraid to say what needs to be said to move women's health forward a few decades. Head over and give her a follow🔥
Instagram
Website |
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| ✨New feature: Community Spotlight!
Meet Meghan, the founder of Hera Health in San Angelo, TX
The founder and driving force behind Hera Health is a dedicated Women's Health & Aesthetic Nurse Practitioner. With nearly a decade of experience in the healthcare sector, she has accumulated a wealth of knowledge across various fields, including emergency services, psychiatric care, rural health, cardiac medicine, rehabilitation services, and primary care.
Her journey in healthcare revealed a significant gap in foundational care for women. She observed that women often were not taken seriously, were under-heard, and were neglected by modern medicine. This motivated her to focus on women's health and aesthetics, aiming to address and rectify these disparities. Her mission is to ensure that women receive the comprehensive and respectful care they deserve.
Meghan is also a fantastic content creator and has built an incredible brand. She is not afraid to say what needs to be said to move women's health forward a few decades. Head over and give her a follow🔥
Instagram
Website |
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